This leaves 31 other entries, from online videos to billboards to websites to widgets to experiential-marketing events to publicity stunts. They are for the most part forgettable, too, and some are simply terrible. What could have possessed anyone to flag JC Penney’s overwrought, overly long, underly clever, way-underly acted, written and directed 4:45-second viral “Beware of the Doghouse?” The work, from Saatchi & Saatchi New York, is a threadbare battle-of-the-sexes gag, unendurab